Prompt engineering: how to talk to AI in 2025

Table of Contents

1. Introduction
2. What is prompt engineering
3. Why do we need it?
4. Examples of good vs bad prompts
5. Where is prompt engineering used in 2025
6. Who are prompt engineers
7. Conclusion & tips

 

Introduction

AI is now everywhere—from writing emails and code to generating logos, videos, and marketing strategies. But AI can’t read your mind. Everything depends on how clearly you formulate the request. That’s where prompt engineering comes in—the art of “talking” to AI.

Want to get more from your tools? Read our guide How to Choose the Right AI Tool in 5 Simple Steps

 

What is prompt engineering

Prompt engineering is the practice of crafting effective, clear, and specific instructions (prompts) for AI models like ChatGPT, Claude, Midjourney, and others.

A good prompt isn’t just a command—it sets the context, format, tone, structure, and expected result.

 

Why do we need it?

Without prompt engineering, AI might:

• Give generic answers
• Provide incorrect information
• Ignore format and tone

Prompt engineering helps:

• Generate precise results
• Match the desired format and tone
• Save time and reduce revisions

📌 See real examples in 7 practical AI use cases in marketing.

 

Examples of good vs bad prompts

Task	Bad Prompt	Good Prompt
Write text	Write about AI	Write an article in AIMarketWave format on “AI in marketing: 7 use cases in 2025,” with anchor links, table, infographic, and meta description
Generate an image	Draw a robot	Draw a surgical robot in an operating room, photorealistic, dark background, focus on tools
Make a plan	Make a content plan	Create a 5-article content plan for AI tools in design. Format: table with columns – Topic, Format, Tools, Audience

Where is prompt engineering used in 2025

Field	Use Cases
✍️ Content marketing	SEO articles, slogans, email campaigns
👩‍💻 Development	Code generation, test automation, documentation
🎨 Design	Prompts for Midjourney, Ideogram, DALL·E
📊 Analytics	ChatGPT prompts with charts and tables
🎬 Video	Scripts and storyboards for Pika Labs
🤖 Automation	Instructions for AI agents, no-code tools like Zapier, ElevenLabs AI Agent

 

Who are prompt engineers

Prompt engineers are new digital professionals who:

• Understand how AI models “think”
• Choose the right words to trigger desired logic
• Test and refine prompt variations
• Adapt prompts to different outputs (text, visuals, data)

🧩 Curious? Discover more in our AI jobs of 2025 collection.

 

Conclusion & tips

Prompt engineering is not just a trend—it’s a vital skill for working with AI. Whether you're a designer, marketer, or developer, the quality of your request defines the quality of your result.

🎯 Tips:

• State your goal: “I want a tutorial,” “I need a list,” “Make a table.”
• Define the tone: “Professional,” “Friendly,” “Instagram-style.”
• Set constraints: “Max 200 words,” “5 items,” “Include examples.”
• Experiment: Rephrase and compare the outputs.

 

📥 Also worth checking out:

• Cursor AI review — for coding with AI assistance
• GitHub Copilot guide — a developer-friendly alternative to prompt writing

✅ Try this: write the same prompt three different ways — and compare the results. To visualize how prompts work, check out our infographic:

Prompt	AI Response
Write about marketing.	Marketing is a business activity aimed at promoting and selling products or services.
Write a blog post on 2025 marketing trends.	In 2025, marketing trends include hyper-personalization, AI-generated content, and immersive brand experiences.
Write a blog post in a friendly tone about the top 3 AI marketing trends for 2025. Include a title, intro, and bullet points.	Title: Top 3 AI Marketing Trends in 2025 Intro: AI is changing marketing fast. Let’s explore what’s hot in 2025! • AI-powered personalization • Voice search optimization • Predictive analytics